{"id":48,"date":"2024-01-01T03:36:36","date_gmt":"2024-01-01T03:36:36","guid":{"rendered":"https:\/\/everxp.com\/blog\/?p=48"},"modified":"2024-01-13T17:10:53","modified_gmt":"2024-01-13T17:10:53","slug":"dynamic-microcopy","status":"publish","type":"post","link":"https:\/\/everxp.com\/blog\/dynamic-microcopy\/","title":{"rendered":"Key Points to Know About Dynamic Microcopy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays every site that is up to date, has both static and dynamic pages.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Static pages are the pages that only feature content that was created by you.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<strong>Common Static pages:<\/strong><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQ<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketplace default page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About us<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Terms of Service<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dynamic pages, meanwhile, feature content where your users bring their own input.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The search page displaying listings is a dynamic page.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><br \/>\nCommon Dynamic pages:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketplace after being filtered according to the customer\u2019s input.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Library.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Therefore dynamic microcopies are being used in <a href=\"https:\/\/everxp.com\/blog\/7-best-practices-to-improve-your-ux-writing\/\">UX writing<\/a> in order to encourage action from the customer\u2019s side when they are visiting the dynamic pages.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">(For example, when a customer is filtering the products in your store section)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-78\" src=\"https:\/\/everxp.com\/blog\/wp-content\/uploads\/2022\/10\/sign-up-form-mockup.png\" alt=\"\" width=\"729\" height=\"435\" \/><\/p>\n<h2>Why It Is Important to Have a Dynamic Microcopy?<\/h2>\n<p>When working with <a href=\"https:\/\/everxp.com\/blog\/the-untold-secrets-of-saas-microcopy\/\">SaaS microcopy<\/a>, c<span style=\"font-weight: 400;\">hanging your microcopy style (between dynamic and static) is an important part of deciding how your marketplace works. It allows you to set the voice in which you will be speaking with your readers and users: whether you prefer to be calm and polite, kind and friendly, or playful and funny.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In Flex, the term microcopy refers to short written texts scattered around a dynamic page\u2019s interface; button labels, error messages, and help texts are all examples. They are textual, brief (a sentence or two), and highly contextual.<\/span><\/p>\n<h2>Summary<\/h2>\n<p><span style=\"font-weight: 400;\">A microcopy should not only read well and interact with the reader, but it should also deliver a clear message and what kind of action the reader is expected to take.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This aspect is even more important for <a href=\"https:\/\/trend.media\/5-types-of-commercial-content\/\">commercial content<\/a>, intended to drive conversions on digital platforms. Often the entire point of the copy is to drive the user to &#8220;sign up&#8221; to &#8220;buy now,&#8221; or to &#8220;let us know how to contact you.&#8221; The entire point is to get the user to take some action, which in the real world means having them fill out and submit a form.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays every site that is up to date, has both static and dynamic pages. Static pages are the pages that only feature content that was created by you.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-content"],"_links":{"self":[{"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":6,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions\/83"}],"wp:attachment":[{"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everxp.com\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}